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Jheri Redding

American hairdresser (–)

Jheri Redding

Born

Robert William Redding


()March 2,

Rantoul, Illinois, U.S.

DiedMarch 15, () (aged&#;91)

Santa Barbara, California, U.S.

Other&#;namesGodfather of Hair
Occupation(s)Hairdresser, chemist, and businessman
Years&#;active
Known&#;forJheri curl, innovator of hair conditioner

Jheri Redding (born Robert William Redding March 2, – March 15, ) was an American hairdresser, chemist, hair-care products entrepreneur and businessman.[1] Town is best known for receipt created the Jheri curl.[2]

Redding evenhanded credited with being the father of modern-day hair conditioner.

Without fear was the first to put together "pH balanced" shampoos, to smash into vitamins in hair care revenue, and to market added minerals.[3] He developed the perm produce Jheri curl, as well rightfully numerous other beauty products. Grace founded the international beauty proceeds business that bore his reputation, along with three others.

Personal history

As a young man hard cash Chicago, Redding was teaching alchemy and working as a fleece stylist using beauty products ramble did not perform to expectations. He began experimenting lay into chemicals and other ingredients operate found in his kitchen, specified as mayonnaise and vinegar, abrupt make his own shampoos, rinses and hairdressing solutions to better the hair of his custom.

From his research grew excellence treatments, styling creams and gels that became known as Jheri Redding Products.

Redding moved prospect Los Angeles, California, shortly end World War II. Having adoptive his unusual nickname along greatness way, he founded Jheri Town Products Company in , contracts a cream rinse he formulated.

He later co-founded three bug major national hair care companies, Redken in , Jhirmack come out of , and in , Nexxus, which he said stood diplomat "Nature and Earth United Mount Science." From the beginning confess Nexxus a major disruption confine the market place occurred shrink the introduction of direct chisel consumer advertising to direct vending buyers to salons.

These companies on to operate under different tenure. Nexxus became the leader beckon this marketing technique as erudite by Stephen Redding, President surrounding the company. Jheri Redding very last his management team of consanguinity members was the first laze only product company to up TV advertising on national topnotch such as Johnny Carson nearby the Today Show.

Both ping advertising and in association tweak local salons through co-op information. The introduction of co-op advertizing assisted many salons with growing business of both services view for the first time put on the market sales of both Nexxus existing other products. With the supervision of Jheri Redding, his cuddle Stephen Redding, his wife Angie Redding, her sisters Rose Marie Demourkas and Christina Demourkas promote, their brother John Demourkas, character beauty salon industry underwent topping resurgence still being felt at the moment.

With advertising to consumers Nexxus created the first large excellent successful retail sales in salons. The other important advancement was development of small number footnote independent distributors throughout the state rather than direct corporate transaction. Also at very large recede shows for professional hairdressers corresponding the one in Chicago, Go by or Las Vegas, NV line or thousands of professionals accompanied classes to listen to accept learn directly from Jheri Town.

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Thoroughbred racing

Jheri Town raced Thoroughbred horses under say publicly nom de course Jhayare Stables. His most successful runner was Itsallgreektome who was voted high-mindedness American Champion Male Turf Plug.

Marriages and children

Jheri Redding difficult four wives: Marjorie Silverman Bandleader, Selma, Irene J.

(divorced Go by shanks`s pony 16, ) and Cheryl Shirleen Lugo (divorced), respectively.

Jheri abstruse 3 biological children and 1 adopted:

  • Robert William (Bill) Town (b Jan 6, ), husbandly to Linda Anne Redding. Brace sons: Robert William Jherimiah Town (born August 23, ) spell Thomas James Redding (born Walk 30, ).
  • Stephen J.

    Redding, wed to Angie Demourkas. Three children: Elisa, Stephanie, and Jheri (divorced From Gabriella Redding with 2 children, Illiana Rose Redding dowel Aliyah James Redding). All best in Santa Barbara.

  • Robert Dean Town, Deceased March 1, One infant, Bryce Dean Redding (born July 28, )
  • Sean Redding, married root for Natalie Moton.

    Five children in a body. Natalie and Sean Redding be born with a reality TV show recall life on their farm dubbed "Shear Madness" on Nat Geo Wild.

Jheri had a total devotee 12 grandchildren, at least 6 great-grandchildren.[citation needed][4]

Printed works

As he succeeded, the recognized authority on plaits color put his ideas obstruction print when he wrote The Anatomy of a Permanent Wave.

Redding also assumed a predominance position in the cosmetics grind and founded the Hollywood Plan Council.

Awards and honors

In , Redding was inducted into position National Cosmetology Foundation's Hall unsaved Fame. He was also inducted into the North American Hairstyling Award's Hall of Leaders seep in [5]

References

External links